The best advertising is done by satisfied customers.
Today you have to run faster to stay in place.
Watch the product life cycle; but more important, watch the market life cycle.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Marketing is a race without a finishing line
Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.