Every company should work hard to obsolete its own product line - before its competitors do.
Philip KotlerIn fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
Philip KotlerA person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."
Philip KotlerThe most important thing is to forecast where customers are moving, and be in front of them.
Philip Kotler