A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail.

The sales department isn’t the whole company, but the whole company better be the sales department.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The most important thing is to forecast where customers are moving, and be in front of them.

Watch the product life cycle; but more important, watch the market life cycle.

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.