The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

The best way to hold customers is to constantly figure out how to give them more for less.

The sales department isn’t the whole company, but the whole company better be the sales department.

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.

Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.