Watch the product life cycle; but more important, watch the market life cycle.

Good companies will meet needs; great companies will create markets.

Every business is a service business. Does your service put a smile on the customer's face?

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

The best way to hold customers is to constantly figure out how to give them more for less.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.