The successful salesperson cares first for the customer, second for the products.

I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

Your company does not belong inmarkets where it cannot be the best.

The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Curiosity is the starting point for great science.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.