Turbulence is a condition that we all experience during a flight when the plane is bouncing around by competing air currents. By analogy, the economy may bounce around a lot because of competing currents of public moods and investments. One week everyone might be optimistic and then suddenly something happens to turn everyone into pessimists. Investment dries up and investors become risk averse. A sudden piece of good news then turns around the public mood.

Your company does not belong inmarkets where it cannot be the best.

The successful salesperson cares first for the customer, second for the products.

Don’t buy market share. Figure out how to earn it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can "think."