Before I knew that a man could kill a man, because it happens all the time. Now I know that even the person with whom you've shared food, or whom you've slept, even he can kill you with no trouble. The closest neighbor can kill you with his teeth: that is what I have Learned since the genocide, and my eyes no longer gaze the same on the face of the world.
Philip ZimbardoCompanies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
Philip ZimbardoThe line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.
Philip ZimbardoWe want to believe in the essential, unchanging goodness of people, in their power to resist external pressures, in their rational appraisal and then rejection of situational temptations. We invest human nature with God-like qualities, with moral and rational faculties that make us both just and wise. We simplify the complexity of human experience by erecting a seemingly impermeable boundary between Good and Evil.
Philip Zimbardo