We can assume that most people, most of the time, are moral creatures. But imagine that this morality is like a gearshift that at times gets pushed into neutral. When that happens, morality is disengaged. If the car happens to be on an incline, car and driver move precipitously downhill. It is then the nature of the circumstances that determines outcomes, not the driver's skills or intentions.
Philip ZimbardoI have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?
Philip ZimbardoHeroes are those who can somehow resist the power of the situation and act out of noble motives, or behave in ways that do not demean others when they easily can.
Philip ZimbardoIdeas for my first experiments in human aggression came from discussions we had in a research seminar about William Golding's 'Lord of the Flies.'
Philip ZimbardoWhat happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?
Philip ZimbardoThe most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.
Philip Zimbardo