The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.
Philip ZimbardoHeroes are Ordinary People whose social action is Extra-Ordinary/ who ACT when others are passive, who give up EGO-centrism for SOCIO-centrism.
Philip ZimbardoMany cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.
Philip ZimbardoThat human behavior is more influenced by things outside of us than inside. The situation is the external environment. The inner environment is genes, moral history, religious training.
Philip ZimbardoCompanies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
Philip Zimbardo