The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.

Companies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.

Heroism is the antidote to evil.

There are no limits to what I would do to make my classes exciting, interesting, unpredictable.

Boys' brains are being digitally rewired for change, novelty, excitement and constant arousal. That means they're totally out of sync in traditional classes, which are analog, static, interactively passive.

The line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.

The line between good and evil is movable and it's permeable.