The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.
Philip ZimbardoWe can assume that most people, most of the time, are moral creatures. But imagine that this morality is like a gearshift that at times gets pushed into neutral. When that happens, morality is disengaged. If the car happens to be on an incline, car and driver move precipitously downhill. It is then the nature of the circumstances that determines outcomes, not the driver's skills or intentions.
Philip ZimbardoAfter doing psychology for half a century, my passion for all of it is greater than ever.
Philip ZimbardoI was discriminated against because I was Jewish, Italian, black and Puerto Rican. But maybe the worst prejudice I experienced was against the poor. I grew up on welfare and often had to move in the middle of the night because we couldn't pay the rent.
Philip Zimbardo