Many cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.
Philip ZimbardoWhat happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?
Philip ZimbardoThe line between good and evil is permeable and almost anyone can be induced to cross it when pressured by situational forces.
Philip ZimbardoMajority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
Philip Zimbardo