Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
Philip ZimbardoAt North Hollywood High School, I was shunned by everyone. I would sit down in the cafeteria, and students would get up from the table and walk away. They thought I was from the Mafia...
Philip ZimbardoMany cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.
Philip ZimbardoWhat happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?
Philip Zimbardo