The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.
Philip ZimbardoMany cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.
Philip ZimbardoBefore I knew that a man could kill a man, because it happens all the time. Now I know that even the person with whom you've shared food, or whom you've slept, even he can kill you with no trouble. The closest neighbor can kill you with his teeth: that is what I have Learned since the genocide, and my eyes no longer gaze the same on the face of the world.
Philip ZimbardoWe want to believe in the essential, unchanging goodness of people, in their power to resist external pressures, in their rational appraisal and then rejection of situational temptations. We invest human nature with God-like qualities, with moral and rational faculties that make us both just and wise. We simplify the complexity of human experience by erecting a seemingly impermeable boundary between Good and Evil.
Philip Zimbardo