For the organic food, the less it's designed, the better it is
Everything I have designed is absolutely unnecessary.
Subversive, ethical, ecological, political, humorous ... this is how I see my duty as a designer.
I wanted the bike to be able to go over all kinds of terrains and especially infinite and poetic territories.
Everything I do is a symbol. Everything, has a meaning.
Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.