My juicer is not meant to squeeze lemons; it is meant to start conversations.

For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

Everything I have designed is absolutely unnecessary.

Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.

For the organic food, the less it's designed, the better it is

You create your own decoration. You choose your color, you choose your mood. ... If you are depressed, you put some bright yellow and suddenly you are happy.

Design is a tool to help the tribe.