Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.

My juicer is not meant to squeeze lemons; it is meant to start conversations.

The best everyday example of relativity, the finest symptom of human intelligence, is humor. (...) Design without humor is not human. The word 'beautiful' does not mean anything. Only coherence counts. An object, design or not, is primarily an object that meets the parameters of human intelligence, which reconciles opposites. The lack of humor is the definition of vulgarity.

I like to open the doors to people's brain.

In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.

For the organic food, the less it's designed, the better it is

Elegance and honesty are two mandatory parameters for any human production.