Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.

In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.

Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.

Subversive, ethical, ecological, political, humorous ... this is how I see my duty as a designer.

Providing a real way to deal with the urgent needs of environmental issues that is accessible to everyone is the new fight for the democratization of design.

I'm not a god, I'm not a genius, I'm not a monk, I make non-design for non-consumers. I don't know if I do exist.

My juicer is not meant to squeeze lemons; it is meant to start conversations.