Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.

My juicer is not meant to squeeze lemons; it is meant to start conversations.

I like to open the doors to people's brain.

Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.

Future is about dematerialisation.

We have to replace beauty, which is a cultural concept, with goodness, which is a humanist concept.

My idea is to bring happiness, respect, vision, poetry, surrealism and magic [to design].