We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.

No sense being pessimistic. Wouldn't work anyway.

Pay attention to the voice within. . . . Sometimes the voice of your conscience gets drowned out by crowd noise or by the pep rally of temptations. And your mind may put some selfish spin on the ball, rationalizing that it's okay to veer away from the ethical route. When we run into conflicts between ethical "shoulds" and our selfish "wants," we all argure out ways to con our conscience. But take pains to listen, because it has your best interests at heart.

When you see people with "the right stuff," those who choose the right over the wrong or the "iffy," let them know you're proud of them. Encourage the courageous, so they'll have the will to carry on.

If you're unwilling to defer pleasure or endure some "pain" for now, are you likely to end up later deep in the hole?

As tough as it sometimes looks on the front end, it's easier to do right than undo wrong.

If you must doubt something, doubt your limits.