If you become a giver, you'll make them feel like they want to reciprocate.

We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.

Notice that "I" is at the center of the word "ethical." There is no "they." Achieving the ethics of excellence is our individual assignment.

Optimism inspires, energizes, and brings out our best. It points the mind toward possibilities and helps us think creatively past problems.

Excellence calls for character . . . integrity . . . fairness . . . honesty . . . a determination to do what's right. High ethical standards, across the board.

Your doubts are not the product of accurate thinking, but habitual thinking. Years ago you excepted flawed conclusions as correct, begin to live your life as if those warped ideas about your potential were true, and ceased the bold experiment in living that brought you many breakthrough behaviors as a child.

The world behaves differently when I take action to go after what I want.