Ethical dilemmas have a way of sneaking up on a person. If something smells funny, stay away from it. Or help get rid of it.

Notice that "I" is at the center of the word "ethical." There is no "they." Achieving the ethics of excellence is our individual assignment.

Live according to the ethics of excellence, and you can always stand proud. Pride - not vanity, but dignity and self-respect - should carry a lot of weight in helping you make decisions. Let pride help you decide.

Optimism is a much more enabling mindset than hard-core realism, and it's far superior to pessimism...[because] Hope helps move us in the direction of our goals and ambitions.

No sense being pessimistic. Wouldn't work anyway.

The world behaves differently when I take action to go after what I want.

So let your deepest desires direct your aim. Set your sights far above the 'reasonable' target. The power of purpose is profound only if you have a desire that stirs the heart.