No one wants to hear me over some smooth, regular beat, or just into the times. I try to do records sometimes that have a different bounce - maybe it's a Southern bounce or something. And people shoot me all day long.

That competition grew through high school and you step outside more and it grew through college. Then you had regional style speak volumes through college. As you get older, and begin to travel and see more, that was the progression of style for me.

I try to make Play Cloths really representative of me and my designers they look at my evolution as an artist and in fashion and they [zero] in to different details. I come into the office some days and they're like, 'What are those?" [I say,] "[These] are Philip Lim...[I'll] have on Philip Lim sweats and they go and put their spin on it.

When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural.

Fashion is just really standing up in the forefront and it's being even mentioned at the same level as the music. I sort of feel like that's where it gets a little sketchy.

For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.

If you had two pair of jeans, four shirts, you were cool if you had a couple pair of kicks that were fresh. That was it. That's how it started.