To me it's just the knock, man. It's the knock and the groove of the beat. When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural. You know what I'm saying? I feel like people can feel when something is natural.

For me, I was born in the Bronx, and I moved to Virginia Beach, Virginia at a very young age. I had the luxury of going back to New York, visiting my grandmother who would spoil me endlessly, and I could buy whatever was the hot kicks in the summertime of 1990. Being able to shop and then going back to Virginia Beach, where they weren't as fast in regards to fashion, I had that luxury.

Hip-hop to me right now is really easy listening. It's very easy listening, like there's nothing abrasive about it. There's no album that I put in my car that makes me roll down the windows - all the windows - and ride past the club line three times before I get out the car.

I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

Today I feel like it's about people just looking fresh and their records aren't fresh.

The fundamentals of hip-hop still play an important role, cause it's about those similes, those metaphors, those parallels. And to some people it's just about, "Man, I'm really relating to the lifestyle."

To me it's just the knock, man. It's the knock and the groove of the beat. When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural. You know what I'm saying? I feel like people can feel when something is natural.