Doing something else and just adding whatever Pusha T nuances on it, now you're doing something cheaper. You started one place and took it to its heights, and now you're regressing. I don't think I should be exploring that right now.

Hip-hop to me right now is really easy listening. It's very easy listening, like there's nothing abrasive about it. There's no album that I put in my car that makes me roll down the windows - all the windows - and ride past the club line three times before I get out the car.

To me it's just the knock, man. It's the knock and the groove of the beat. When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural. You know what I'm saying? I feel like people can feel when something is natural.

For me, I was born in the Bronx, and I moved to Virginia Beach, Virginia at a very young age. I had the luxury of going back to New York, visiting my grandmother who would spoil me endlessly, and I could buy whatever was the hot kicks in the summertime of 1990. Being able to shop and then going back to Virginia Beach, where they weren't as fast in regards to fashion, I had that luxury.

Even with social media and where we are...everything is about the look.

I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.