For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.

To me it's just the knock, man. It's the knock and the groove of the beat. When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural. You know what I'm saying? I feel like people can feel when something is natural.

At the end of the day I want to wear everything.

I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.

Coming up, you [got new] sneakers and you had to run outside to make sure everyone saw. It was on display. That's just part of Hip Hop culture, part of the competitive spirit of Hip Hop. This is not new, I don't believe it's new.

I was in Paris, when Kanye [West] was doing his line and I stopped like, "Woah why are you doing womenswear and why do you think you can do it?" He was like, "Why? You don't know what you like to see women in?" I was like, "Yea but still women are so intricate."

I try to make Play Cloths really representative of me and my designers they look at my evolution as an artist and in fashion and they [zero] in to different details. I come into the office some days and they're like, 'What are those?" [I say,] "[These] are Philip Lim...[I'll] have on Philip Lim sweats and they go and put their spin on it.