For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.

When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

My style is forever changing.

About the Sauconys, there are a lot of sneakers that are not as marketed as heavily as like Nike but those silhouettes are still fresh. I'll always go to a Saucony.

To me it's just the knock, man. It's the knock and the groove of the beat. When I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural. You know what I'm saying? I feel like people can feel when something is natural.

Coming up, you [got new] sneakers and you had to run outside to make sure everyone saw. It was on display. That's just part of Hip Hop culture, part of the competitive spirit of Hip Hop. This is not new, I don't believe it's new.