Sonically, musicians always go above and beyond in our efforts to disrupt radio. It's always about being different. Our radio is never conventional anyway.
Pusha TWhen I start a song, it's the first thought. It's the first thought and the first cadence, because that's the most natural.
Pusha TNo one wants to hear me over some smooth, regular beat, or just into the times. I try to do records sometimes that have a different bounce - maybe it's a Southern bounce or something. And people shoot me all day long.
Pusha TFor me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.
Pusha TI try to make Play Cloths really representative of me and my designers they look at my evolution as an artist and in fashion and they [zero] in to different details. I come into the office some days and they're like, 'What are those?" [I say,] "[These] are Philip Lim...[I'll] have on Philip Lim sweats and they go and put their spin on it.
Pusha T