Adidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.

Coming up, you [got new] sneakers and you had to run outside to make sure everyone saw. It was on display. That's just part of Hip Hop culture, part of the competitive spirit of Hip Hop. This is not new, I don't believe it's new.

Women's style is so hard for me. I just know what I think looks good.

The energy in working with my team at Adidas is really good for me. Being this is the third installment, I feel like everybody is comfortable with everybody.

That competition grew through high school and you step outside more and it grew through college. Then you had regional style speak volumes through college. As you get older, and begin to travel and see more, that was the progression of style for me.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.