Adidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.

The energy in working with my team at Adidas is really good for me. Being this is the third installment, I feel like everybody is comfortable with everybody.

For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.

Coming up, you [got new] sneakers and you had to run outside to make sure everyone saw. It was on display. That's just part of Hip Hop culture, part of the competitive spirit of Hip Hop. This is not new, I don't believe it's new.

Fashion is just really standing up in the forefront and it's being even mentioned at the same level as the music. I sort of feel like that's where it gets a little sketchy.

The thing that I realize about fashion now, fashion and music, now versus back then is that you had to have fresh records and be fresh.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.