I try to make Play Cloths really representative of me and my designers they look at my evolution as an artist and in fashion and they [zero] in to different details. I come into the office some days and they're like, 'What are those?" [I say,] "[These] are Philip Lim...[I'll] have on Philip Lim sweats and they go and put their spin on it.
Pusha TThe fundamentals of hip-hop still play an important role, cause it's about those similes, those metaphors, those parallels. And to some people it's just about, "Man, I'm really relating to the lifestyle."
Pusha TFashion is just really standing up in the forefront and it's being even mentioned at the same level as the music. I sort of feel like that's where it gets a little sketchy.
Pusha TThe passion for sneakers has been there since day one, but I never held onto them. I never shrunkwrap them. It's always been about getting it, buying it, wearing it, showing it and moving on to the next one.
Pusha TI try to mix the fashion with the music and what's going on at the time...at the time [when my uniform was black on black] I was putting together an album, my album was my name at the time; very minimal, very stripped down, very everything but it still had and have to have some level of pop.
Pusha T