That competition grew through high school and you step outside more and it grew through college. Then you had regional style speak volumes through college. As you get older, and begin to travel and see more, that was the progression of style for me.

Fashion is just really standing up in the forefront and it's being even mentioned at the same level as the music. I sort of feel like that's where it gets a little sketchy.

I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.

I try to make Play Cloths really representative of me and my designers they look at my evolution as an artist and in fashion and they [zero] in to different details. I come into the office some days and they're like, 'What are those?" [I say,] "[These] are Philip Lim...[I'll] have on Philip Lim sweats and they go and put their spin on it.

My style is forever changing.

I don't want people to see what I've been doing at Play Cloths for nine years and built from a streetwear independence standpoint through Japanese streetwear - I don't want that to be shifted into something else.

I just feel like I explain myself more, I'm trying to be more conscious about it, simply. Just enlightening my fans and letting them know to lock into me because I'm speaking real with them, more than anything.