I was going through a time where I was like man I wanted all of my clothes to be totally understated and I would do pop color with hats from a line called Ale et Ange out of New york City. They created all these hats and I just thought they were super fresh and the only way that I could really get them across...I was just like, 'Let me make everything mute and just put on the hat.'
Pusha TI can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.
Pusha T