If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease

Winston tastes good like a cigarette should

They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.