Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.
R. J. ReynoldsIf younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.
R. J. ReynoldsI believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.
R. J. ReynoldsWe are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.
R. J. Reynolds