[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.
R. J. ReynoldsI believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.
R. J. ReynoldsIf younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.
R. J. ReynoldsIt should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.
R. J. Reynolds