They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.
R. J. ReynoldsWe are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.
R. J. ReynoldsI believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.
R. J. Reynolds[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.
R. J. ReynoldsIt should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.
R. J. Reynolds