[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

Winston tastes good like a cigarette should

Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.

If our company is to survive and prosper, over the long term we must get our share of the youth market.

If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.