It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.
R. J. ReynoldsWe strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease
R. J. ReynoldsIf younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.
R. J. ReynoldsIf our company is to survive and prosper, over the long term we must get our share of the youth market.
R. J. Reynolds