But overall I want to make sure people fall in love with the clothes and that they are satisfied

I always try to connect with what's happening in the world-reality, modernity, the 21st century, all that - and with Jil it started to feel very disconnected from the outside and how women were looking at fashion, experiencing fashion, interpreting fashion.

I know this independence is what people like most about my brand.

I'm usually very attracted to things that I can't define. If something's too clear, it's very often not inspiring to me anymore.

L.A. interests me, the whole band scene and relaxed carefree feel, but it does not mean you have to dress like a hippy.

I find it fascinating to see the fact that women want to buy things that they see on men.

The Dior heritage is so broad. It has a strong presence in the work. So, when people have to define it quickly, it's, like, the Bar jacket and the movement and the luxury and the Belle Époque and so much more.