Both costume and fashion are about telling a story, except that in a ballet the story has already been written by the composer or the librettist.

But overall I want to make sure people fall in love with the clothes and that they are satisfied

I dont want to show clothes, I want to show my attitude, my past, present and future. I use memories and future visions and try to place them in todays world.

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.

I've always seen myself as a small entity, and it will always stay like that. I'm not changing. But I think the big challenge for me taking on the Dior thing is to see how I can connect that to such a huge institution.

My ideas for the next collection always happen a couple of months before the show. I have learned to shut up and not bother my assistants with it.

Robert Gober, for example. He doesn't seem like somebody who is just going to show in a gallery that asks him to show. He's just making his work, and when he's ready, he's going to show it.