When it's only clothes, that is not satisfying enough for me. I don't think I could do this for 10, 20 years if that was all. It also has to be about a psychology or a mentality or a concept.

I'm very scared sometimes that fashion might attack its own magic by the amount of exposure.

I find it fascinating to see the fact that women want to buy things that they see on men.

My mother was a cleaning lady all her life.

Well, my own men's collection always felt very free back in the days before Jil. Once you make it this kind of dialogue with other people, with a fashion show and clients and whatever, it becomes something else. Free meets not so free.

I know this independence is what people like most about my brand.

I've always seen myself as a small entity, and it will always stay like that. I'm not changing. But I think the big challenge for me taking on the Dior thing is to see how I can connect that to such a huge institution.