I'm shy, but not on a one-to-one basis. Over the years, I have become acclimatised to a bit of publicity.

And even being in the middle of it, at the LVMH group with Dior, there are certain parts of it that I'm just not really in, because it's not in me or my nature. The whole scene around it, the events, the photography ... It's never really been my thing. But I don't take a critical position on people who are very much about that either.

I’m very attracted to things that I can’t define.

Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.

I'm very scared sometimes that fashion might attack its own magic by the amount of exposure.

When it's only clothes, that is not satisfying enough for me. I don't think I could do this for 10, 20 years if that was all. It also has to be about a psychology or a mentality or a concept.

My dad only ever talked about two things: bicycles and Mercedes.