There isn't enough planet for everyone to eat as much meat as the United States does. The meat industry is responsible for a dead zone the size of New Jersey in the Gulf of Mexico every year because of the runoff through the Mississippi - runoff from hog farms basically nukes the water.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

India has the largest number of hungry people. Yet it's an outcome of precisely the same mechanism. It's the control of agriculture that drives down the price it paid for food that it buys from farmers, who are the poorest people. Then you're paying very little for food. You're underpaying the poorest people in any society. Then they're marketing to us the things that are most profitable to them. And those are the things that are packaged and processed and what-have-you. That means you have the simple thing of the explosion of obesity and hunger as a result of capitalism in our food system.

We kind of know that food is necessary to survive. But our ways of connecting with food have been, in many ways, taken over by capitalism - certainly taken over by the influence large corporations have on the way that we eat and the way that we think about food. That's why kids these days are more prepared to take nutritional advice from Ronald McDonald than they are from their parents or their teachers or from scientists. And particularly in urban areas, you'll see kids who honestly believe tomatoes come from the supermarket rather than from a plant.

The opposite of consumption isn't thrift. It's generosity.

Yet if you go to the supermarket and look at food that's produced through industrial agriculture, look at what's happened to the prices. Have they been going down? They've been going up and they will continue to go up. So the choice is either, do we hitch onto a system of agriculture that's doomed and will doom the planet with it, and go along the route of industrial agriculture, or do we want to shift to a kind of system that we know is going to be, in the long run, cheaper, because we'll have a planet left at the end of it? We need to factor that cost in.

I do think we have a food problem. In 2006, which is the year for which we have the latest data, 35.5 million Americans were food insecure. That means there are 35.5 million Americans who are so hard up at some point during the year that they didn't know where their next meal was coming from. That's a lot of Americans. They don't get reported very much because there's nothing spectacular about people skipping a meal because they're poor. The media tends to ignore that, just as it ignores the sort of chronic food shortages elsewhere in the world.