The opposite of consumption isn't thrift. It's generosity.

Yet if you go to the supermarket and look at food that's produced through industrial agriculture, look at what's happened to the prices. Have they been going down? They've been going up and they will continue to go up. So the choice is either, do we hitch onto a system of agriculture that's doomed and will doom the planet with it, and go along the route of industrial agriculture, or do we want to shift to a kind of system that we know is going to be, in the long run, cheaper, because we'll have a planet left at the end of it? We need to factor that cost in.

Right now you're seeing more and more families reporting that they are skipping meals. They're having to give up meat. Mothers are foregoing food so their kids can have something. People are growing their own vegetables, not because they've gone organic, but because it's one of the few assured sources of food they have. For low-income Americans food is costly right now. The price of food has been going up, and wages haven't. This puts working Americans in a real bind. The fact that the mainstream media hasn't reported it doesn't mean that it's not happening.

Agricultural sustainability doesn't depend on agritechnology. To believe it does is to put the emphasis on the wrong bit of 'agriculture.' What sustainability depends on isn't agri- so much as culture.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

I do think we have a food problem. In 2006, which is the year for which we have the latest data, 35.5 million Americans were food insecure. That means there are 35.5 million Americans who are so hard up at some point during the year that they didn't know where their next meal was coming from. That's a lot of Americans. They don't get reported very much because there's nothing spectacular about people skipping a meal because they're poor. The media tends to ignore that, just as it ignores the sort of chronic food shortages elsewhere in the world.

I think we do need to worry about a food shortage, but we also need to worry about the quality of the food. A lot of the stuff that's marketed to us tastes delicious because it fools our bodies. It fools our bodies into thinking that a particular mix of fat and salt and sugar is good for us. In fact, it isn't. That's why you're seeing in the United States life expectancies are declining, particularly in rural areas. You're seeing life expectancies falling in part because of diet.