One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

The opposite of consumption is not thrift - it is generosity.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

All of human history is about the going from sudden fat years to the sudden lean years. We've always had good times and bad, and we've had ways of managing the bad times. We have ways of insulating ourselves, making ourselves less sensitive for the bad times by having things like grain stores, for example. Pretty much every civilization that's lasted for any reasonable length of time has some food management principles behind it. But what's been happening over the past thirty years is it's failed - the insurance policy.

We have the industrial agriculturalists who try and make an argument that big is beautiful. But if you do the math, and particularly if you factor in that the price of oil is going to go through the roof, and so the price of transportation is going to go through the roof - making it abundantly clear that it's out of whack. The efficiency arguments are already crumbling, particularly if you actually include the cost of food pollution that these industries cause. They are tremendously unsustainable and tremendously inefficient.

Far from being a “luxury for the rich,” organic farming may turn out to be a necessity not just for the poor, but for everyone.

A recent review of different agricultural options for the future was conducted by a panel of experts. The scientists posed the question: How are we going to feed the world when there are nine billion people on it, as there will be by 2050? And the answer they came up with was industrial agriculture won't work and genetic engineering won't work and the solution is going to be sustainable, and going to ecological kinds of farming that are based on local environmental conditions that work with local ecosystems available to develop a richer kind of farming technology.