You have to be able to generate usable energy without greenhouse gas emissions and you have to be able to do it cheaply if you want people to choose that approach.
Ramez NaamDoom yourself to horrific climate change by burning all that carbon and releasing all that CO2. Or power down society, reducing total energy usage around the planet. One leads to ecological collapse. The other is a reversion, in many ways, to poverty.
Ramez NaamYou have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.
Ramez Naam