Ozone and climate are global issues, and it's hard to find a way in which the benefits of shutting down carbon emissions are going to pay for themselves for any given power-plant, say.
Ramez NaamWhen you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.
Ramez NaamThe more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.
Ramez Naam