Often an idea has impact far larger than the person who originated it.

If you want to feed the planet and keep the forests we have, you need to be able to grow roughly twice as much food per acre around the world. How do you do that? New technology.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

Unfortunately, in the environment, I don't see as much willingness to invest heavily in R&D as I do in consumer technology. And that's a pity.

Ozone and climate are global issues, and it's hard to find a way in which the benefits of shutting down carbon emissions are going to pay for themselves for any given power-plant, say.

Playing God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today.