When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

Playing God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today.

Agriculture is the #1 source of deforestation. By some estimates it accounts for 80% of the forests chopped down in the tropics.

Ozone and climate are global issues, and it's hard to find a way in which the benefits of shutting down carbon emissions are going to pay for themselves for any given power-plant, say.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

When it comes to trying to manage how our entire planet-wide market and all the people and businesses in it deal with nature and our natural resources - we first and foremost need to change the incentives.

If you want to feed the planet and keep the forests we have, you need to be able to grow roughly twice as much food per acre around the world. How do you do that? New technology.