When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

Agriculture is the #1 source of deforestation. By some estimates it accounts for 80% of the forests chopped down in the tropics.

The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.

We don't have good global policies in place for climate.

TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

Doom yourself to horrific climate change by burning all that carbon and releasing all that CO2. Or power down society, reducing total energy usage around the planet. One leads to ecological collapse. The other is a reversion, in many ways, to poverty.