When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

Often we need to use policy to level the playing field, or to be sure that a technology is managed in a responsible way.

New technology lets you grow the resource pie, which is the only way you can get out between that pincer of rising consumption (as we end poverty) and environmental and natural resource depletion.

Often an idea has impact far larger than the person who originated it.

I was much more of a naïve techno-optimist than I am now. I still believe that technology can help us come out of this situation with a richer humanity with less impact on the planet, but now I think it has to be paired with effective policy in order to achieve that.

Doom yourself to horrific climate change by burning all that carbon and releasing all that CO2. Or power down society, reducing total energy usage around the planet. One leads to ecological collapse. The other is a reversion, in many ways, to poverty.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.