Playing God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

When it comes to trying to manage how our entire planet-wide market and all the people and businesses in it deal with nature and our natural resources - we first and foremost need to change the incentives.

I think the environmental movement is now so large and diverse that it's hard to talk of it as a single entity.

You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.

TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

Whatever my current beliefs are, on any topic, they're all open to being changed by the right facts and the right evidence.