If your incentives are set up wrong - if for some reason you reward people for behavior that's actually bad for your customers or your organization - then you're going to encourage that behavior.
Ramez NaamWhen it comes to trying to manage how our entire planet-wide market and all the people and businesses in it deal with nature and our natural resources - we first and foremost need to change the incentives.
Ramez NaamThere are really two kinds of optimism. There's the complacent, Pollyanna optimism that says "don't worry - everything will be just fine" and that allows one to just lay back and do nothing about the problems around you. Then there's what we call dynamic optimism. That's an optimism based on action.
Ramez Naam