Doom yourself to horrific climate change by burning all that carbon and releasing all that CO2. Or power down society, reducing total energy usage around the planet. One leads to ecological collapse. The other is a reversion, in many ways, to poverty.

The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.

By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

You have to be able to generate usable energy without greenhouse gas emissions and you have to be able to do it cheaply if you want people to choose that approach.

Often an idea has impact far larger than the person who originated it.

Often we need to use policy to level the playing field, or to be sure that a technology is managed in a responsible way.

I was much more of a naïve techno-optimist than I am now. I still believe that technology can help us come out of this situation with a richer humanity with less impact on the planet, but now I think it has to be paired with effective policy in order to achieve that.