By focusing on teaching businesses about the ROI they can achieve by preserving and investing in nature, you're expanding the scope of the impact you can have.

TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

We don't have good global policies in place for climate.

Technology is incredibly powerful. And in many ways, the sky is the limit in terms of what you can actually accomplish with the right science and the right technology.

Today, our incentives aren't set up well - you can make a lot of money burning fossil fuels, digging up wetlands, pumping fossil water out of aquifers that will take 10,000 years to recharge, overfishing species in international waters that are close to collapse, and so on.

When it comes to trying to manage how our entire planet-wide market and all the people and businesses in it deal with nature and our natural resources - we first and foremost need to change the incentives.

That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems.