When we look for propaganda, we have the obvious job of asking what messages are being propagated.

Once we recognize the power of propaganda, we need to ask whether its exercise is consistent with those democratic ideals to which lip-service is commonly accorded.

Propaganda analysis can contribute to world peace by exposing those techniques that lead to armed conflict by creating misapprehension of reality.

Exposure as a propagandist is fatal to the would-be persuader.

We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power.

It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.

When we consider propaganda as the attempt to shape the thoughts and feelings of others, in ways conforming to the aims of the communicator, we find a vast array of different examples throughout history.