If you surround yourself with talented people and you give them the freedom to achieve, then the work will never fail.

You have to believe in what you're doing otherwise what's the point?

There's a time when people say your work is revolutionary, but you have to keep being revolutionary. I can't keep shooting pop stars all my life. You have to keep changing, keep pushing yourself, looking for the new, the unusual.

At the end of the day, it's only a photograph and if someone is going to get really upset about a photograph, then they have a lot of issues. I just roll with it and see what happens.

When I worked on an erotic shoot... I shot digitally. It helped the models get into it because they could come over and see what was happening. It was the closest to being sexual, because it was a participatory experience.

I always used to say to my ex-girlfriends that I could never take a good photograph of them, because there was too much of an intimacy between us, but actually the real thing is, if there's a proper intimacy between you... I find it really compelling and exciting - it's quite good foreplay.

My dad would often take me to the cinema and I found myself really seduced by the imagery, I think this had a massive impact on how I viewed the world.