Purchasing power is a license to purchase power. The old proletariat sold its labour power in order to subsist; what little leisure time it had was passed pleasantly enough in conversations, arguments, drinking, making love, wandering, celebrating and rioting. The new proletarian sells his labour power in order to consume. When he’s not flogging himself to death to get promoted in the labour hierarchy, he’s being persuaded to buy himself objects to distinguish himself in the social hierarchy. The ideology of consumption becomes the consumption of ideology.

Production and consumption are the nipples of modern society. Thus suckled, humanity grows in strength and beauty; rising standard of living, all modern conveniences, distractions of all kinds, culture for all, the comfort of your dreams.

Privative appropriation and domination are thus originally imposed and felt as a positive right, but in the form of a negative universality. Valid for everyone, justified in everyone's eyes by divine or natural law, the right of privative appropriation is objectified in a general illusion, in a universal transcendence, in an essential law under which everyone individually manages to tolerate the more or less narrow limits assigned to his right to live and to the conditions of life in general.

Each component of the organism, like the individual in the social body, possesses the capacity for enjoyment of the self through sharing with others.

Purchasing power is a license to purchase power.

The world of the commodity is a world upside-down, which bases itself not upon life but upon the transformation of life into work.

Work to survive, survive by consuming, survive to consume; the hellish cycle is complete.