In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption.

It is entirely up to us to invent our own lives.

People without imagination are beginning to tire of the importance attached to comfort, to culture, to leisure, to all that destroys imagination. This means that people are not really tired of comfort, culture and leisure, but of the use to which they are.

The millions of human beings who were shot, tortured, starved, treated like animals and made the object of a conspiracy of ridicule, can sleep in peace in their communal graves, for at least the struggle in which they died has enabled their descendants, isolated in their air-conditioned apartments, to believe, on the strength of their daily dose of television, that they are happy and free. The Communards went down, fighting to the last, so that you too could qualify for a Caribbean cruise.

In the twentieth century, death terrifies men less than the absence of real life.

Daily life is governed by an economic system in which the production and consumption of insults tends to balance out.

Purchasing power is a license to purchase power.