When the world becomes standard, I will start caring about standards.
Ugly problems often require ugly solutions. Solving an ugly problem in a pure manner is bloody hard.
PHP is rarely the bottleneck.
PHP is about as exciting as your toothbrush. You use it every day, it does the job, it is a simple tool, so what? Who would want to read about toothbrushes?
I actually hate programming, but I love solving problems.
I don't like programming. It's tedious.