Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

If you believe in it, and you believe in it hard, it is impossible to fail.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

I believe in God, family, and McDonald's. And in the office, that order is reversed.